Smilu helps you reflect, organize your thoughts, and release pressure - privately, anonymously, and without judgment.
Start reflecting with Smilu:
Smilu comes from 'Smile' and 'You'
What Smilu us
Smilu is a Swiss AI wellbeing app for everyday mental clarity, stress, overthinking, and emotional pressure. It gives you a private space to write, think, and organize your thoughts — without advice, diagnosis, or pressure to perform.
Smilu is not therapy. It is not a medical device. And it is not traditional coaching.
It is a calm, anonymous conversation companion for moments when your mind feels full, and you need space to reflect.
Who Smilu is for
Smilu is for adults who want a private space to reflect before stress, loneliness, uncertainty, or overthinking become heavier. It may be helpful when you:
- feel mentally overloaded
- keep thinking in circles
- want to write things down before speaking to someone
- need a calm pause during a busy day
- prefer anonymous reflection without social exposure
Why Smilu is different
Many AI tools are designed to coach, guide, or impress. Smilu was designed differently. It does not try to give quick answers, diagnose problems, or tell you what to do.
Instead, Smilu focuses on calm, non-directive conversation - helping you slow down, name what is on your mind, and create more clarity in your own words.
No avatar. No performance. No pressure. Just a private space to think.
How Smilu works
Using Smilu is intentionally simple:
- Choose a conversation tone
- Start a private AI conversation
- Write what is on your mind
- Capture thoughts, notes, or reflections
- Return whenever you need a moment of clarity
There is no right or wrong way to use Smilu. It adapts to your moment - quietly, privately, and without judgment.
How Smilu supports you
Reflect in private
- Write freely in a space that is yours alone
Organize your thoughts
- Turn scattered thinking into a clearer structure
Reduce mental overload
- Give your thoughts space before they build up
Create calm moments
- Pause during busy days and reconnect
Choose your tone
- Select how Smilu responds: empathic, casual, or neutral.
Each interaction is simple, but over time, it can support awareness and mental clarity.
Why Smilu
Smilu is designed with a clear focus: reflection, not instruction.
- Built for reflection, not advice
- Privacy-first by design
- Swiss data protection orientation
- Calm, non-directive interaction
- Not a replacement for human care
Privacy and trust
Smilu is built with privacy at its core.
Your chat history stays on your device. Conversations are processed only to generate responses, not to train AI models.
Smilu follows a privacy-first approach with Swiss hosting and a strong focus on data minimization.
You can write freely - without creating a personal data trail.
Developed with responsibility
Smilu is preparing pilot projects with Swiss universities of applied sciences to evaluate and further improve its approach to AI-based conversation support.
These projects are intended to explore communication quality, user experience, emotional safety, and responsible AI design in real-world settings.
Pricing
Smilu offers two plans to meet different needs:
⭐ Premium Plan (Most Popular)
CHF 12.90 / month.
More flexibility for deeper reflection. Cancel anytime.
Everything in Standard, plus:
- Voice conversations
Future expert tools are currently in development.
Best for deeper conversations and more flexibility.
⚪ Standard Plan
CHF 7.90 / month.
Simple text-based reflection whenever you need a quiet moment. Cancel anytime.
Chat with Smilu by text whenever you need a moment to reflect. Includes:
- Mood Journal
- Notes & reflections
- Gentle reminders
Download Smilu from the Apple App Store or the Google Play Store
Start a conversation with Smilu and create a quiet place when you need it
Download Smilu from the Apple App or Google Play Store