Smilu - Because Talking Helps.

A private, AI-assisted companion for everyday conversations.
Reflect, organize your thoughts, and build healthier habits — anytime.

What Smilu is

Smilu is a conversation companion designed for daily life. It helps you think aloud, capture moments, and decompress after busy days, with wellbeing tools for journaling and gentle reflection.
You choose the tone (emphatic & soft, friendly & casual, neutral & calm). Smilu listens.

Who is Smilu for

Smilu is designed for anyone who needs to pause, reflect, or talk. In a world that moves faster every day, it offers a quiet space for conversation — not just when things are complex, but also to celebrate small wins, organize thoughts, or process emotions. Smilu adapts to your rhythm.

How Smilu benefits you

Behind its simplicity lies a thoughtful design. Smilu is available anytime, providing an open conversation when you need it most. It listens without judgment and responds in a way that feels natural — calm, friendly, or empathic, depending on what you choose. Each interaction helps you to reconnect with yourself.

Smilu is designed to encourage reflection and conversation.

How Smilu works

Choose the tone - match Smilu's style to how you feel today.

Start a conversation - say what's on your mind.

Use tools - add a journal note.

Return when you are ready - build a routine that fits your life.

Why Smilu

What makes Smilu unique is its purpose.

It isn’t just another AI tool; it’s a companion created with ethical design, Swiss precision, and respect for privacy. Smilu was not built to replace human contact, but to make connection and reflection more accessible — anytime, anywhere.

Is Smilu therapy?

No, it is not. Smilu is not a medical device and does not replace professional care. Smilu

does not diagnose or provide medical treatment. Smilu encourages early reflection and open dialogue, which could help users strengthen their emotional well-being and recognize stress before it grows.

Smilu comes from Smile and You.

Where is my data stored?

All user data, including chat history, is stored exclusively on the user’s own mobile device. Even during conversations with the AI, data is neither stored on servers nor used to train AI models.
The only information stored on Swiss servers — and therefore subject to strict Swiss data protection laws — is the email address used for account access.
Payments are processed securely via the Google Play Store or Apple App Store, meaning Smilu does not access or store any payment information.

What happens to my chat?

During an active chat, your text is processed on secure Swiss servers to enable real-time responses. Once the conversation ends, your inputs are neither stored, reused, nor used to train AI models.
Your conversations remain private and temporary — only between you and the app.

Do I need to provide personal data?

No. Smilu does not require personal information. This approach creates a private, anonymous, stigma-free, and comfortable space for reflection.

Smilu isn't just another AI tool; it's a companion.

Pricing

Smilu offers two plans to meet different needs:

⭐ Premium Plan (Most Popular)

CHF 12.90 / month. Just try it. Cancel anytime.

Everything in Standard, plus:

Voice conversations
Future expert tools (in development)

Best for deeper conversations and more flexibility.

⚪ Standard Plan

CHF 7.90 / month. Just try it. Cancel anytime.

Chat with SMILU by text whenever you need a moment to reflect. Includes:

Mood Journal
Notes & reflections
Gentle reminders

Smilu