Smilu - A private AI companion for stress, overthinking, and mental clarity.

Smilu helps you reflect, organize your thoughts, and release pressure - privately, anonymously, and without judgment.  
 
Start reflecting with Smilu:

Download Smilu - Coming soon

A quiet moment beside a window overlooking trees

Smilu comes from 'Smile' and 'You'

What Smilu is

Smilu illustration with soft coloured speech bubbles

Smilu is a Swiss AI wellbeing app for everyday mental clarity, stress, overthinking, and emotional pressure. It gives you a private space to write, think, and organize your thoughts — without advice, diagnosis, or pressure to perform.

Smilu is not therapy. It is not a medical device. And it is not traditional coaching.

It is a calm, anonymous conversation companion for moments when your mind feels full, and you need space to reflect.

Who Smilu is for

A man taking a pause during a busy day

Smilu is for adults who want a private space to reflect before stress, loneliness, uncertainty, or overthinking become heavier. It may be helpful when you: 

  • feel mentally overloaded
  • keep thinking in circles
  • want to write things down before speaking to someone
  • need a calm pause during a busy day
  • prefer anonymous reflection without social exposure

Why Smilu is different

Many AI tools are designed to coach, guide, or impress. Smilu was designed differently. It does not try to give quick answers, diagnose problems, or tell you what to do. 

Instead, Smilu focuses on calm, non-directive conversation - helping you slow down, name what is on your mind, and create more clarity in your own words. 

No avatar. No performance. No pressure. Just a private space to think.

How Smilu works

Smilu conversation illustration

Using Smilu is intentionally simple:

  1. Choose a conversation tone
  2. Start a private AI conversation
  3. Write what is on your mind
  4. Capture thoughts, notes, or reflections
  5. Return whenever you need a moment of clarity

There is no right or wrong way to use Smilu. It adapts to your moment - quietly, privately, and without judgment. 

How Smilu supports you

Reflect in private

  • Write freely in a space that is yours alone.

Organize your thoughts

  • Turn scattered thinking into a clearer structure. 

Reduce mental overload

  • Give your thoughts space before they build up.

Create calm moments

  • Pause during busy days and reconnect.

Choose your tone

  • Select how Smilu responds: empathic, casual, or neutral. 

Each interaction is simple, but over time, it can support awareness and mental clarity.

A woman sitting quietly beside the water

Why Smilu

A quiet path through trees

Smilu is designed with a clear focus: reflection, not instruction.

  • Built for reflection, not advice
  • Privacy-first by design
  • Swiss data protection orientation
  • Calm, non-directive interaction
  • Not a replacement for human care

Privacy and trust

Smilu botanical illustration

Smilu is built with privacy at its core.

Your chat history stays on your device. Conversations are processed only to generate responses, not to train AI models.

Smilu follows a privacy-first approach with Swiss hosting and a strong focus on data minimization.

You can write freely - without creating a personal data trail.

Learn more about privacy

Developed with responsibility

A quiet moment for reflection

Smilu is preparing pilot projects with Swiss universities of applied sciences to evaluate and further improve its approach to AI-based conversation support.

These projects are intended to explore communication quality, user experience, emotional safety, and responsible AI design in real-world settings.

Pricing

Smilu offers two plans to meet different needs:

Premium Plan

CHF 14.90 / month

More flexibility for deeper reflection. Cancel anytime.

Everything in Standard, plus: 

  • Voice conversations - robotic for now, humanic currently in development.
  • Future expert tools are currently in development. 

Best for deeper conversations and more flexibility.

⭐ Standard Plan

CHF 9.90 / month

Simple text-based reflection whenever you need a quiet moment. Cancel anytime. 

Chat with Smilu by text whenever you need a moment to reflect. Includes: 

  • Mood Journal 
  • Notes & reflections 
  • Gentle reminders

Download Smilu from the Apple App Store or the Google Play Store.

Smilu: Quiet outside. Busy inside. Your thoughts deserve space.
What is Smilu? Your AI companion for everyday life.

Start a conversation with Smilu and create a quiet place when you need it.

Download Smilu from the Apple App or Google Play Store:

Apple App Store - Coming soon

Google Play Store - Coming soon